Have you ever wondered about the Russian nested dolls, called Matreshkas in Russia?
You keep opening them one by one to discover a smaller version inside.
Pretty amazing, huh?
In the end, you see as expected a tiny little doll.
The whole exercise can become pretty lengthy.
Huge effort and a predictable finale!
ROI is close to nothing.
How about some hidden value for a punch line in the end?
Just a thought 🙂